Part of why I’m really enjoying this Graphic Design course is the research we have to do into other designers, art history, society, and a whole bunch of other stuff. I like that it isn’t all about how to use Photoshop, and the Principles of Design.
Anyway, there was a lot more to the assignment then just creating the advertisement and I thought I’d share a little bit of it…
These were some of my notes on Art Deco:
- Design style from the 1920’s and 30’s.
- Created in response to enormous world changes and growth.
- ‘Art Deco’ is the term that was coined in the 1960’s to refer to the style of the period between the two major World Wars. The name is in reference to the Exposition Internationale des Arts Décoratifs et Industriels Modernes, which was a design exhibition held in Paris in 1925.
- Came into being when wealth was increasing and a generation was coming of age that had vastly different priorities than the generations before them.
- Celebration of life and a desire for luxury, glamour and the exotic (McDowall n.d.).
- Times of revolution in science, technology, politics and society (i.e. the emancipation of women).
- Influences of different art styles – Cubism, Neoclassical, Modernism and Art Nouveau (Art Deco 2015)
- Influenced by lots of different cultures – African, Asian, Egyptian and historical cultures, (classical Roman and Greek, Mayan and Aztec). (Meggs 1983).
- Egyptian symbols – lotus flowers, pylons and pyramids – following the discovery of Tutankhaman’s tomb in 1922 (Victoria and Albert Museum n.d. Art Deco: Global Inspiration).
- Characteristics: chevron patterns, stripes, sunbursts, zigzags, circles, curves and rich colours.
- Modernisation and advancements in technologies contributed the use of metals
- One of the first mass-produced styles to spread world wide, (Northwest College Graphic Design n.d.)
- Influenced everything from book bindings, jewellery, architecture, furniture, interiors, fashion, painting, ceramics, to photography, typography and graphics.
- Onset of World War II saw the style disappear from favour, became seen as inappropriate.
- Left to represent the specific period of time when being modern was a priority, the economy was rising and the future was optimistic (McDowall n.d.).
And the references, all good sources that you should check out if you have interest in design or Art Deco:
- Art Deco 2015, Echo Publishing, Victoria
- McDowall, C n.d., Art Deco – A Revolution of Design & Style for the Modern Age, from http://www.thecultureconcept.com/circle/art-deco-a-revolution-of-design-style-for-the-modern-age
- Meggs, B 1983, A History of Graphic Design, Van Nostrand Reinhold Company Inc., New York
- Northwest College Graphic Design n.d., Deco, from http://visualartsdepartment.wordpress.com/deco
- Victoria and Albert Museum n.d., Art Deco: Global Inspiration, from http://www.vam.ac.uk/content/articles/a/art-deco-global-inspiration
We also had to look at how the style was an influence on design trends historically, and now. This is what I came up with…
I hadn’t really known a lot about Art Deco before, especially that it might still have an influence today, so all up it was a pretty interesting assignment.