Getting Paid

Flying Notes

Made with the Patternator iPhone app πŸ™‚

Hi All πŸ™‚ Just a quick little check in before today’s post… you’ll notice it’s been over a week since my last post and that’s because I’ve been sick – again! It’s a bit of a repetitive thing nowadays but I’m off to see a specialist next week so hopefully it all gets sorted out soon, anyway, just wanted to let you all know I’m still here and I haven’t forgotten about the blog πŸ™‚ So here’s what I’ve been up to with my study lately…

Yay I got to read a section in my textbook that I hadn’t read before! Lol πŸ™‚ It’s a bit sad when that makes me happy haha.

It was a pretty interesting section too, it was all about setting up some business documents and how to get paid for the design work you do when you have your own business and/or are working as a free-lancer. Interesting stuff, especially considering that this is more than likely what I’ll end up doing.

Here are some notes from thisΒ section of Graphic Design: Australian Style Guide

  • “Before you get paid you need to work out how much to charge. This is determined by your experience, what other designers are getting and the prevailing economic conditions. It should increase over time, but may need to dip now and then.” (Barnum et al, p326)
  • “The base rate is the rate for actual design work (conceptualisation or layout). It is used to calculate the charge-out rate and need not be disclosed to the client.” (Barnum et al, p326)
  • “The charge-out rate is (the) rate that includes designing, overheads, profit, etc. It is 3 1/2 times the base rate and is used to calculate the cost of design to the client.” (Barnum et al, p326)
  • “Contracts are legally binding for both parties. If a designer promises to have something completed by a certain date, in a certain form, and then does not fulfil that agreement, they could be breaking a contract and therefore be liable for damages.” (Barnum et al, p326)
  • “The three main documents that form the basis of the contract between client and designer are the initial proposal, the quote an d the invoice.” (Barnum et al, p327)
  • “Under Australia law, any piece of written communication that involves money and/or contractual arrangement must display an Australian Business Number (ABN).” (Barnum et al, p327)
  • “Terms and Conditions of Trade (T&Cs) are the conditions under which a designer trades, including payment terms and any confidentiality, copyright or contract issues.” (Barnum et al, p328)

 

Reference:

Barnum, A., Haddock, S., Hicks, S. and Oppen, F. (2012)Β Graphic Design: Australian Style Guide. Sydney: McGraw-Hill Publishers Australia

Colour Theory – Study Notes

Colour wheel

It’s a grey day today, drizzling with rain and cold. And why is it that Winter clothes all seem to be so dark and dreary… I might have to go an get myself a bright pink coat or something to add a bit of colour to my Winter days… For now though I thought I’d post a few notes on colour theory for a little escape from the grey…

  • One of the main elements of graphic design.
  • Use of colour influenced by popular culture and trends.
  • Hue – Another word for colour.
  • Tone – Brightness, tint or shade of colour.
  • Additive Primary Colours – Red, green and blue – together form white.
  • Subtractive Primary Colours – Cyan, magenta and yellow – together form black.
  • RGB – Additive primary colour model. Used for digital and electronic displays.
  • CMYK – Subtractive primary colour model. Used for print.
  • Tints – Colours with white added.
  • Shades – Colours with black added.
  • Neutral Colours – Greys, blacks and whites.
  • Warm Colours – Reds, oranges and yellows.
  • Cool Colours – Blues, greens and purples.
  • Saturation – Purity of a colour with an absence of black, white or grey.

 Stay warm πŸ™‚

Typography – Study Notes

Typography

What are you up to on this sunny Saturday? It looks like a really nice day outside – freezing, but nice. Hopefully I’ll get a chance to get outside later on today, but for now it is study time!

This morning was all about typography…

  • Mid 15th Century – Johannes Gutenberg – moveable type.
  • “Graphic design is about communication… text is vitally important in the communication process…” (p116)
  • Type/Typeface – “…particular design of the letter forms of a character set.” (p116)
  • Font – “…character set of a typeface at a particular point size.” (p116)
  • “These days ‘font’ is often also used to mean ‘typeface’.” (p116)
  • Type weight – “The weight of a typeface refers to how light or dark (how heavy) each member of the family is.” (p126)
  • Typeface family – “…(also known as a font family) is made up of a number of variants of the typeface.” (p126)
  • Character set – “..all the members of a typeface… includes upper and lower case letters, numerals… punctuation…” (p126)
  • Point size – “…the measure of the size of type.” (p127)
  • Baseline – “…an invisible line on which all the letters in a line of type sit.” (p127)
  • Leading – “…the space between lines of text.” (p127)
  • Kerning – “…a method used to add space between letters to give a visually equal space between them.” (p127)
  • Gutter – “…the space between columns of text or images.” (p127)
  • Margin – “…the space with no text around an image, a column of text or the edge of a page.” (p127)
  • Serif face – “…a typeface with serifs, which are small extensions to the sides of the letterforms.” (p128)
  • Sans serif face – “…a typeface without serifs.” (p128)

 

And now, back to the books… πŸ™‚

 

 

Reference:

Barnum, A., Haddock, S., Hicks, S. and Oppen, F. (2012)Β Graphic Design: Australian Style Guide. Sydney: McGraw-Hill Publishers Australia

The Role of the Designer

textbook

Course textbook

I mentioned in an earlier post about the repetition in my course and it doesn’t just apply to the subjects covered in the theory, it also happens with the readings we are supposed to do from the textbook.

The textbook for this course is “Graphic Design: Australian Style Manual” and I just went to pages 14-20 to do the reading for this section of study, and I’ve already read it – I’ve already highlighted the bits and pieces I thought were important. This is kind of frustrating, getting ready to get into reading and I’ve already done it.

Anyway, I thought this might be a good a time as any to make share some notes from this section of the textbook which is all about the role of the designer…

  • “The role of the designer is to work within a design process to fully understand the scope of the client’s communication problem and to clearly identify the target audience they’re speaking to. This means understanding the audience’s age, gender, media preferences, culture, lifestyle habits and ethnicity.” (Barnum et al, p14)
  • “… it is important to recognise the distinction between art and design. The clear difference between the process of design and the making of art lies in the objective.” (Barnum et al, p15)
  • “Designers are not artists in the pure discipline sense. Designers might simultaneously engage in both art and design practices, but designing involves both the analysis and the validation of ideas…” (Barnum et al, p15)
  • Graphic designers are after “…a communication solution that contains aesthetic harmony, inspirational graphic techniques and a voice that’s appropriate to the objective within the brief – something looks good, sounds good and generates the right reaction.” (Barnum et al, p15)
  • “The mission of the designer (is) to identify and isolate the most fundamental objectives that (the client is) trying to communicate.” (Barnum et al, p19)
  • “…(the) first step on the path to understanding what makes a successful designer: fully understanding and digesting what the brief requires… reducing all the data provided to the most potent points.” (Barnum et al, p19)

 

Reference:

Barnum, A., Haddock, S., Hicks, S. and Oppen, F. (2012)Β Graphic Design: Australian Style Guide. Sydney: McGraw-Hill Publishers Australia

Snapchat!

Snapchat

I’m not quite sure what’s happened, but Snapchat seems to be the latest social media ‘thing’. It’s been around for awhile so I don’t know why it’s so popular right now… but anyway, it is, and I’m okay with that lol πŸ™‚

One thing that really annoys me about Snapchat though is trying to find people to follow! If you don’t have a persons exact username, good luck finding them! Kinda frustrating! So, I thought today I’d share some of the people I follow and include their usernames in case you’re looking for some more interesting people to follow…

Adriene Mishler – @yogawithadriene

Anna Polyviou – @anna_polyviou

Blushing Confetti – @blushingsnaps

Evelyn Henson – @evelyn_henson

Gala Darling – @gala-darling

Joy the Baker – @joythebaker

Kat Williams – @kat_rocknroll

Kerrie Hess – @kh629

Lisa Messenger – @lisamessenger

Lola Berry – @yummololaberry

Lorna Jane Clarkson – @ljclarkson

Nicole Richie – @itsnikkifresh

Spell Designs – @spell_byronbay

The Style Co – @thestyleco_au

ZoΓ« Foster Blake – @zingus

 

And you can also follow me (@caseymaree84) for lots of sunrises, foodie posts, and the occasional design related snap πŸ™‚

Who else do you think I should add to my Snapchat follow list?

The Design Brief

My desk

Where I study… apparently I’m a fan of pink and bright colours… who knew, lol

Something I’ve noticed in this course is that there is a fair bit of repetition on the theory side. Right now I’m working through some theory on design briefs… but I know we’ve done work on these before too. The theory isn’t exactly the same though and it seems to go into different detail each time. I wonder if this is intentional? Is the plan maybe for us to learn more by repetition? Maybe… I don’t know…

Anyway, here are a few notes on design briefs from my study this time around…

  • The design brief outlines the project.
  • It usually covers these areas:
    • Project Overview
      • Information about the client
      • Competitors
      • Target market
      • Market strategy
      • Details of the project
      • Goals of the project
    • Communication Objectives
      • Goal of the graphic design piece
      • What is the message that needs to be communicated?
      • What is the ‘call to action’ that the audience needs to receive?
    • Project and Technical Specifications
      • Budget
      • Costs
      • Timeframes
      • Output format (paper, billboard, web, installation…)
      • Materials
      • Distribution
    • Content and Style Guidelines
      • Logo
      • Fonts
      • Colours
      • Current brand identity

Hopefully on to more practical ‘design-y’ things soon πŸ™‚